After a decade and half of Internet, we have heard too many claims from people who supposedly made their big bucks through internet but many made it sound too good to be true. So can we really be millionnaires by selling online?
Well sorry people. I don't mean to be a spoilt spot but NO! IF YOUR ONLY REASON IS TO GET RICH USING INTERNET, I'd advice you people to forget it there is no way no matter how creative you are to make Internet your lifetime career IF your only intention is to get filthy rich.
Internet stands for International Network. It is a place for information NOT money-minded vultures. No one will buy anything over the internet if they don't need anything. There has to be a need, an urge, or "pain" before anyone today will start googling it over. People use internet for information, not buying stuffs. It has to be information first, then followed by lots of comparison exercises and then only the right website with the right product and the right price, availability and location will get to sell something to the buyer in need.
In the West this is very common, but in Asia although the number of online buyers has steadily increased in the past 5 years or so, still there are a great majority of those who are sceptical about buying through the internet. Especially those in the developing countries in the South East Asia (with the exception of Singapore). So selling something through the internet is not as easy as what those authors had painted it to be. If you are new in e-commerce whereby you might have a simple "Web 1.0" type websites or you might have a blog or even a more sophisticated full fledge, "Web 2.0" or even "Web 3.0" website. You will discover the first thing you will face is the need to advertise your websites, blogs, etc online.
Nowadays, a great majority resort to Google because it commands the largest search engine market in the world, leaving the world number 2 - Yahoo! way behind and its prepaid option of Adwords makes it the first and only choice for most "netrepreneurs". However, you'd soon realise you are wasting thousands of bucks on worthless clicks from people who had no intention to buy from you at all.
So what do we do? I have read a good book written by Heather Lutze, called "The Findability Formula - The Easy, Non-technical Approach to Search Engine Marketing", published by John Wiley & Sons Inc - that show you how you can find the right keywords and ads that increases the chance for internet searchers to click into your website and buy something.
If you are interested you can google it or you can head straight to the bookstore and enquire about. Browse through it before buying, see if it suite you or not. Well it worked for me though not sure about you. Anyhow prior to selling something online, we need to understand and master how online shoppers behave. Next we need to master the skills to write compelling adwords campaign and planning your keywords correctly before you can start wondering when you'd be a millionnaire selling stuffs online.
Anyone of you have any thing else to add or comment ?
Well sorry people. I don't mean to be a spoilt spot but NO! IF YOUR ONLY REASON IS TO GET RICH USING INTERNET, I'd advice you people to forget it there is no way no matter how creative you are to make Internet your lifetime career IF your only intention is to get filthy rich.
Internet stands for International Network. It is a place for information NOT money-minded vultures. No one will buy anything over the internet if they don't need anything. There has to be a need, an urge, or "pain" before anyone today will start googling it over. People use internet for information, not buying stuffs. It has to be information first, then followed by lots of comparison exercises and then only the right website with the right product and the right price, availability and location will get to sell something to the buyer in need.
In the West this is very common, but in Asia although the number of online buyers has steadily increased in the past 5 years or so, still there are a great majority of those who are sceptical about buying through the internet. Especially those in the developing countries in the South East Asia (with the exception of Singapore). So selling something through the internet is not as easy as what those authors had painted it to be. If you are new in e-commerce whereby you might have a simple "Web 1.0" type websites or you might have a blog or even a more sophisticated full fledge, "Web 2.0" or even "Web 3.0" website. You will discover the first thing you will face is the need to advertise your websites, blogs, etc online.
Nowadays, a great majority resort to Google because it commands the largest search engine market in the world, leaving the world number 2 - Yahoo! way behind and its prepaid option of Adwords makes it the first and only choice for most "netrepreneurs". However, you'd soon realise you are wasting thousands of bucks on worthless clicks from people who had no intention to buy from you at all.
So what do we do? I have read a good book written by Heather Lutze, called "The Findability Formula - The Easy, Non-technical Approach to Search Engine Marketing", published by John Wiley & Sons Inc - that show you how you can find the right keywords and ads that increases the chance for internet searchers to click into your website and buy something.
If you are interested you can google it or you can head straight to the bookstore and enquire about. Browse through it before buying, see if it suite you or not. Well it worked for me though not sure about you. Anyhow prior to selling something online, we need to understand and master how online shoppers behave. Next we need to master the skills to write compelling adwords campaign and planning your keywords correctly before you can start wondering when you'd be a millionnaire selling stuffs online.
Anyone of you have any thing else to add or comment ?
If you ask me, I then to disagree. Why in the world would I need to have a website if I want to sell something online. Haven't you heard of eBay my friend?
ReplyDeleteYeah.. I agree with Richie that there are existing ecommerce or e-bidding websites where we can sell online and make some money but there are so many such websites besides eBay out there today. I have been doing a little research myself personally I was an eBay user.. Yeah it did bring me some sales and all BUT out of 10 times I only get 1 successful sale and 9 out of 10 times nonsensical creeps making use of my contact details to spam me later on. So no thanks and goodbye eBay !!
ReplyDeleteI found out besides of eBidding there are other eCommerce websites that don't use the auctioning system. One particularly interesting one that I came across the other day was http://www.bzhub.com/you can actually bargain with your buyers in almost real time and I got a sale.. and I find this new eCommerce website is one of the safest to deal in.
Frankly people, I myself had been into HTTP://WWW.BZHUB.COM/ and I think the system and method employed in this website is a bit too advance for most Online Shoppers.
ReplyDeleteI mean, take for instance the concept of using an "Internal Currency - bZD" which works like a prepaid, credit point system that ultimately enable the website administrator to refund points back to the aggrieved party. This is simply an ingenius way to prevent online fraudsters from preying on their unsuspecting victims like they can on other e-commerce and e-bidding websites. To me this is a key advantage of bzhub.com
BUT ! unfortunately currently most online shoppers are still too used to the conventional way of buying through internet -that is to take out their credit card everytime they want to buy something. They don't realise, the more frequent they key in their card numbers, the higher the risk of letting hackers to steal their credit card particulars.
Instead, they'd find bzhub.com too cumbersome to use. Well, perhaps the Internet community are not prepared to try something different, something safer. Perhaps when the Internet community becomes more sophisticated and matured, they'd realise the advantage of a system like bzhub.com